Marketing ( maximum 250 words)


Influence impressions are primarily delivered by opinion leaders. Opinion leaders are defined as consumers knowledgeable about specific products, have a high level of involvement with such products and in general, they are social active and self-confident.


  1. How opinion leaders are identified in social media?
  2. What indicators are used to identify them?
  3. In your opinion, why celebrities like Kim Kardashian are considered the most influential celebrities in social media?

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